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My New Enterprise Pro
Introduction to the Course
INTRO: READ FIRST
The Future of Work (2:34)
Course Introduction from Host Mike Glauser - Entrepreneur, Author & Educator. (3:19)
The Three P's: Finding Your Purpose, Passion and Perseverance
Introduction to the Three P's (2:53)
Entrepreneurs Discuss the Power of Purpose (10:59)
The Power of Purpose (written exercise)
Entrepreneurs Discuss the Power of Passion (5:39)
Entrepreneurs Discuss the Importance of Perseverance (8:17)
Assessing Your Passion & Perseverance (written exercise)
Entrepreneurs Discuss Maintaining Purpose, Passion and Perseverance (6:28)
Strategies for Maintaining Purpose, Passion and Perseverance (written exercise)
Bonus Video: Jeff Wester - Founder, Ponderosa Forge & Ironworks. (2:00)
Lesson Quiz
Building on What You Already Know
Introduction from Mike Glauser, Author, Main Street Entrepreneur (1:56)
Entrepreneurs Discuss Building on What You Know (7:10)
Eric Schulz: Branding and Marketing Expert - How not to generate ideas. (3:45)
Intro to Exercise (1:29)
Generating Business Ideas
Evaluating Your Experience (written exercise)
Bonus Video: Power Practical - Creating power from fire. (2:00)
Lesson Quiz
An Idea Versus a True Business Opportunity
Introduction: The Five Steps of a True Opportunity (3:20)
Step 1: Entrepreneurs Discuss the NEED (9:14)
Evaluating Your Need (exercise)
Step 2: Entrepreneurs Discuss EXPERIENCE (8:33)
Evaluating Your Experience (exercise)
Step 3: Entrepreneurs Discuss RESOURCES (5:42)
Evaluating Your Resources (exercise)
Step 4: Entrepreneurs Discuss CUSTOMERS (7:11)
Evaluating Customers Who are Ready to Buy (exercise)
Step 5: Entrepreneurs Discuss Business MODEL (5:34)
Evaluating Your Business Model (exercise)
Bonus Video: Sheila Kemper Dietrich - Founder of Livliga (4:00)
Lesson Quiz
Writing Your Full Business Plan
Introduction (2:46)
Entrepreneurs Discuss Writing a Business Plan (8:36)
Intro to Exercises (1:16)
The Components of a Business Plan
10 Do’s and Don’ts of a Business Plan
Outlining Your Business Plan
Sample Financial Statement
Bonus Video: Justin Gold - Founder of Justin's (5:55)
Lesson Quiz
Understanding Your Industry
Introduction to Understanding Your Industry (2:20)
Living in the Boundary Intro (1:21)
Entrepreneurs Discuss Living in the Boundary (9:05)
Intro to Industry Characteristics (0:39)
Entrepreneurs Discuss Industry Characteristics (5:35)
Evaluating Industry Characteristics (exercise)
Intro to Competition (0:42)
Entrepreneurs Discuss Competition (3:52)
Evaluating Your Competition (exercise)
Intro to Vendors and Suppliers (0:41)
Entrepreneurs Discuss Vendors and Suppliers (12:25)
Evaluating Your Vendors and Suppliers (exercise)
Intro to Customer Groups (0:48)
Entrepreneurs Discuss Customer Groups (6:16)
Evaluating Customer Groups (exercise)
Intro to Substitute Products (1:21)
Entrepreneurs Discuss Substitute Products (3:07)
Evaluating Your Substitute Products (exercise)
Bonus Video: Jackson Hole Buffalo Meat Co. (2:41)
Lesson Quiz
The Legal Stuff: Your Business Entity & Intellectual Property
Intro to the Legal Stuff - Mike Glauser (0:49)
Your Business Name, Web Domain, EIN Number, Registration and Business License.
Intro to Legal Structures - Mike Glauser (1:15)
Attorneys Discuss Types of Legal Structures (2:56)
Attorneys Discuss Sole Proprietorships (2:59)
Attorneys Discuss General Partnerships (1:48)
Attorneys Discuss the Limited Liability Company (LLC) (5:46)
Attorneys Discuss the C Corp & S Corp (6:04)
Summary of Legal Structures (Quick Guide)
Choosing Your Business Entity (exercise)
What is Intellectual Property? (3:19)
Attorneys Discuss Trademarks (7:21)
How to Register a Trademark (written exercise)
Attorneys Discuss Patents (6:12)
How to Register a Patent
Attorneys Discuss Copyrights (3:30)
How to Register a Copyright
Attorneys Discuss Trade Secrets (4:27)
Keeping Your Trade Secrets
Bonus Video: Allen Lim - Founder of Skratch Labs (3:25)
Lesson Quiz
Building Your Brand
Intro to Building Your Brand with Russell Fisher (3:04)
Experts Discuss Branding (7:49)
Eric Schulz - Branding & Marketing Expert: Everything communicates. (2:30)
Eric Schulz - Branding & Marketing Expert: An integrated branding strategy. (1:22)
Eric Schulz - Branding & Marketing Expert: Your brand is the centerpiece of everything you do. (3:47)
Defining Your Company Values (exercise)
Defining Your Customer Persona (exercise)
Defining Your Brand Essence (exercise)
Creating Your Brand Expression (exercise)
Maintaining Brand Integrity (exercise)
Bonus Video: David Cann, Founder of Double Robotics (1:43)
Lesson Quiz
Maximizing All of Your Resources
Intro to Resources - Mike Glauser (2:50)
Entrepreneurs Discuss Creating More With Less (7:02)
Entrepreneurs Discuss Bootstrapping (11:29)
15 Strategies for Effective Bootstrapping
Taking Inventory of Your Resources (exercise)
Creating Your Bootstrapping Strategy
Bonus Video: Shasta Leatherworks (4:03)
Lesson quiz
Low-Cost Marketing
Intro to Low-Cost Marketing (1:11)
Entrepreneurs Discuss Low-Cost Marketing (10:50)
Types of Low-Cost Marketing Strategies
Creating Your Low-Cost Marketing Strategy
Bonus Video: Omer Orian - Founder of Off the Waffle (3:18)
Lesson Quiz
Funding Options for Your Business
Intro to Debt Financing (1:41)
Entrepreneurs Discuss Debt Financing (9:16)
Sources of Debt Financing
Criteria for Securing Loans
Debt Financing Exercise
Intro to Equity Financing (1:31)
Entrepreneurs Discuss Equity Financing (9:13)
Sources of Equity Financing
Equity Financing Exercise
Bonus Video: Bill Bezuk - Founder, Eugene Backyard Farmer (3:25)
Lesson Quiz
Developing Your Supporting Cast: 3 Steps to Surround Yourself With the Right People.
Introduction to the 3 Steps
Assessing Your Team Needs (Exercise)
Step 1: Building a Brain Trust (Entrepreneur Video) (9:56)
Developing Your Brain Trust (exercise)
Step 2: Building a Team (Entrepreneur Video) (7:57)
Developing Your Core Team (exercise)
Step 3: Strategic Partnerships (Entrepreneur Video) (8:15)
Developing Your Strategic Partnerships (exercise)
Bonus Video: Brian Morgan - Founder of Adventure Life (4:36)
Lesson Quiz
Building a Community of Raving Fans: Mastering Customer Service
Introduction to Customer Service (1:46)
Entrepreneurs Discuss Customer Service (5:54)
The Four Levels of Customer Service (1:12)
Entrepreneurs Discuss Customer Expectations (10:35)
Offering the Highest Levels of Service (exercise)
Providing Value (0:44)
Entrepreneurs Discuss Providing Value (9:34)
Listen. Listen. Listen. (0:47)
Entrepreneurs Discuss Listening to Your Customers (7:41)
Create the Relationships (0:32)
Entrepreneurs Discuss Customer Relationships (4:50)
Creating Systems for Customer Service
Bonus Video: Steve Sullivan, Founder of Stio (2:28)
Lesson Quiz
Planning for Pivots and Diversification
Step 1: Pivoting to Gain Initial Traction (2:09)
Entrepreneurs Discuss Pivoting (6:25)
Gaining Initial Traction (exercise)
Step 2: Pivoting to New Opportunities (1:51)
Entrepreneurs Discuss New Opportunities (8:20)
Finding New Opportunities (exercise)
Bonus Video: Patrick Hayden, The Kentucky Gun Company (2:31)
Lesson Quiz
Key Financial Ratios
Intro to Financial Ratios (1:39)
The Importance of Financial Ratios (2:07)
Cost of Goods Sold (4:06)
Gross Profit Margin (4:28)
Net Profit Margin (2:38)
Return on Investment (3:56)
Financial Projections (8:08)
Bonus Video: Energyneering - Benny & Julie Benson (3:38)
Lesson Quiz
Making a Difference With Your Business
Introduction (1:59)
Entrepreneurs Discuss Making a Difference (8:39)
Entrepreneurs Share Examples of Giving Back (7:54)
Entrepreneurs Discuss the Benefits of Giving Back (8:45)
Why Serving Your Community Makes Sense
Creating Your Giving Strategy (exercise)
Lesson Quiz
Course Conclusion
Entrepreneurship vs Corporate America (3:59)
Congratulations!
The Archives: Raw interviews of our entrepreneurs.
Reggie Chandra - Founder of Rhythm Engineering (44:10)
The Future of Work
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