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The Main Street Entrepreneur
Introduction
An Introduction to the Course (2:27)
Prepare Your Text Document
Define Your Powerful Purpose
Introduction to Section (1:19)
Entrepreneurs Discuss Having a Clear Purpose (5:13)
The Power of Purpose in Your Business
Articulating Your Unique Purpose
Assessment for this Section
Build on What You Already Know
Introduction to this Section (1:25)
Entrepreneurs Discuss Building on what You Know (6:22)
Introduction to Exercises (1:05)
Generating Business Ideas
Assessment for this Section
Launch a True Business Opportunity
Introduction to Section (2:06)
Entrepreneurs Discuss True Opportunities (7:37)
Introduction to Exercises (0:28)
Need
Experience
Resources
Customers
Model
Assessment for this Section
Form Your Business Entity
Introduction to Section (0:37)
Addressing Important Legal Issues
Introduction to Entity Formation (1:12)
Attorneys Discuss Various Legal Entities (14:24)
Summary of Various Business Entities
Comparison of Various Business Entities
Choosing the Right Business Entity
Assessment for this Section
Create Your Company Brand
Intro to section (1:20)
Entrepreneurs and Experts Discuss Building Your Brand (9:58)
Introduction to Exercises (0:31)
Define Your Company Values
Define Your Customer Persona
Define Your Brand Essence
Create Your Brand Expressions
Assessment for this Section
Develop Your Supporting Cast
Introduction to Section (1:08)
Entrepreneurs Discuss Building a Brain Trust (6:57)
Entrepreneurs Discuss Building a Team (5:38)
Entrepreneurs Discuss Building Strategic Partnerships (5:02)
Introduction to Exercises (1:08)
Assessing Your Team Needs
Engaging Your Brain Trust
Developing Your Core Team
Creating Strategic Partnerships
Assessment for this Section
Maximize All Available Resources
Introduction to Section (1:49)
Entrepreneurs Discuss Creating More with Less (10:35)
Introduction to Bootstrapping (2:04)
Entrepreneurs Discuss Bootstrapping (8:35)
Strategies for Effective Bootstrapping
Taking Inventory of Your Resources
Creating Your Bootstrapping Strategy
Assessment for this Section
Leverage Low-Cost Marketing
Introduction to this Section (1:20)
Entrepreneurs Discuss Low-Cost Marketing (10:58)
Types of Low-Cost Marketing Strategies
Creating Your Low-Cost Marketing Strategy
Entrepreneurs Discuss Social Media (13:14)
Types of Social Media
Creating Your Social Media Strategy
Assessment for this Section
Develop Your Funding Plan
Introduction to this Section (1:19)
Entrepreneurs and Experts Discuss Debt Financing (9:02)
Sources of Debt Financing
Criteria for Securing Loans
Debt Financing Exercise
Introduction to Equity Financing (1:14)
Entrepreneurs and Experts Discuss Equity Financing (9:11)
Sources for Equity Financing
Equity Financing Exercise
Assessment for this Section
Write Your Business Plan
Introduction to this Section (0:10)
Entrepreneurs Discuss Writing a Business Plan (8:19)
Introduction to Exercises (1:03)
Components of a Business Plan
The Do's and Don'ts of a Business Plan
Outlining Your Business Plan
Assessment for this Section
Work with Zealous Tenacity
Introduction to this Section (2:16)
Entrepreneurs Talk about Passion (5:54)
Entrepreneurs Talk about Tenacity (8:58)
Entrepreneurs Talk about Keeping Zealous Tenacity Alive (5:20)
Introduction to Exercises (0:38)
Strategies for Maintaining Zealous Tenacity
Assessment for this Section
Build a Community of Raving Fans
Introduction to this Section (1:16)
Entrepreneurs Discuss Distinguishing Service (11:11)
Introduction to Exercises (1:17)
The Four Levels of Customer Service
The Service is in the System
Customer Service Evaluation
Pivot to Multiple Revenue Streams
Introduction to this Section (2:24)
Entrepreneurs and Experts Discuss Pivoting (10:07)
Introduction to Exercises (0:44)
Pivoting to Gain Traction
Pivoting to New Opportunities
Assessment for this Section
Serve Your Broader Community
Introduction to this Section (1:47)
Entrepreneurs Discuss Making a Difference (9:16)
Entrepreneurs Discuss the Benefits of Giving Back (5:52)
Why Serving Your Community Makes Sense
Creating Your Community Giving Strategy
Assessment for this Section
Entrepreneurs Discuss Low-Cost Marketing
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