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Build Your Dream Company - WBCUtah
Getting Started
Demographics
Course Introduction
An Introduction to the Course (1:33)
Prepare Your Text Document
Define Your Powerful Purpose
Introduction to Section (1:34)
Entrepreneurs Discuss Having a Clear Purpose (5:13)
The Power of Purpose in Your Business
Articulating Your Unique Purpose
Assessment for this Section
Alyssa Wasko - Donni Charm (3:49)
Evaluation
Build on What You Already Know
Introduction to this Section (1:40)
Entrepreneurs Discuss Building on what You Know (6:22)
Introduction to Exercises (1:21)
Generating Business Ideas
Assessment for this Section
Sheila Kemper Dietrich - Livliga (4:00)
Gail Williams - Idaho Sewing for Sports (3:57)
Evaluation
Launch a True Business Opportunity
Introduction to Section (1:57)
Entrepreneurs Discuss True Opportunities (7:37)
Introduction to Exercises (0:45)
Need
Experience
Resources
Customers
Model
Assessment for this Section
Joanne McCall - McCall Media Group (5:46)
Evaluation
Write Your Business Plan
Introduction to this Section (2:31)
Entrepreneurs Discuss Writing a Business Plan (8:19)
Introduction to Exercises (1:10)
Components of a Business Plan
The Do's and Don'ts of a Business Plan
Outlining Your Business Plan
Assessment for this Section
Benny & Julie Benson - Energyneering (3:41)
Evaluation
Form Your Business Entity
Introduction to Section (0:41)
Addressing Important Legal Issues
Introduction to Entity Formation (1:21)
Attorneys Discuss Various Legal Entities (14:24)
Summary of Various Business Entities
Comparison of Various Business Entities
Choosing the Right Business Entity
Assessment for this Section
Jacque Butler - MedQuest Solutions (8:19)
Evaluation
Create Your Company Brand
Intro to section (1:35)
Entrepreneurs and Experts Discuss Building Your Brand (9:58)
Introduction to Exercises (0:58)
Define Your Company Values
Define Your Customer Persona
Define Your Brand Essence
Create Your Brand Expressions
Assessment for this Section
Nicole Campos - Bling Inc. (3:03)
Evaluation
Develop Your Supporting Cast
Introduction to Section (1:14)
Entrepreneurs Discuss Building a Brain Trust (6:57)
Entrepreneurs Discuss Building a Team (5:38)
Entrepreneurs Discuss Building Strategic Partnerships (5:02)
Introduction to Exercises (1:21)
Assessing Your Team Needs
Engaging Your Brain Trust
Developing Your Core Team
Creating Strategic Partnerships
Assessment for this Section
Dan & Suzanne Marino - Jackson Hole Buffalo Meat Co. (2:46)
Evaluation
Maximize All Available Resources
Introduction to Section (1:59)
Entrepreneurs Discuss Creating More with Less (10:35)
Introduction to Bootstrapping (1:37)
Entrepreneurs Discuss Bootstrapping (8:35)
Strategies for Effective Bootstrapping
Taking Inventory of Your Resources
Creating Your Bootstrapping Strategy
Assessment for this Section
Kate Maloney - Costume Craze (6:30)
Evaluation
Leverage Low-Cost Marketing
Introduction to this Section (1:55)
Entrepreneurs Discuss Low-Cost Marketing (10:58)
Types of Low-Cost Marketing Strategies
Creating Your Low-Cost Marketing Strategy
Entrepreneurs Discuss Social Media (13:14)
Types of Social Media
Creating Your Social Media Strategy
Assessment for this Section
Nicole DeBoom - Skirt Sports (2:39)
Evaluation
Develop Your Funding Plan
Introduction to this Section (1:23)
Entrepreneurs and Experts Discuss Debt Financing (9:02)
Sources of Debt Financing
Criteria for Securing Loans
Debt Financing Exercise
Introduction to Equity Financing (1:35)
Entrepreneurs and Experts Discuss Equity Financing (9:11)
Sources for Equity Financing
Equity Financing Exercise
Assessment for this Section
Melanie Marlow & Mike Domeyer - Shasta Leatherworks (4:09)
Evaluation
Work with Zealous Tenacity
Introduction to this Section (2:37)
Entrepreneurs Talk about Passion (5:54)
Entrepreneurs Talk about Tenacity (8:58)
Entrepreneurs Talk about Keeping Zealous Tenacity Alive (5:20)
Introduction to Exercises (0:39)
Strategies for Maintaining Zealous Tenacity
Assessment for this Section
Amilya Antonetti - Soapworks (9:33)
Evaluation
Build a Community of Raving Fans
Introduction to this Section (1:37)
Entrepreneurs Discuss Distinguishing Service (11:11)
Introduction to Exercises (1:41)
The Four Levels of Customer Service
The Service is in the System
Customer Service Evaluation
Vicki Stobbe - Kitchen Corner (3:07)
Evaluation
Pivot to Multiple Revenue Streams
Introduction to this Section (2:11)
Entrepreneurs and Experts Discuss Pivoting (10:07)
Introduction to Exercises (0:45)
Pivoting to Gain Traction
Pivoting to New Opportunities
Assessment for this Section
Becky Anderson - For Every Body (2:32)
Evaluation
Understanding Key Financial Ratios
Introduction to Section (1:36)
Experts Discuss Financial Ratios (17:00)
Calculating Your Cost of Goods Sold Percentage
Calculating Your Gross Profit Margin Percentage
Calculating Your Net Profit Margin Percentage
Calculating Your Return On Investments Made
Assessment for this Section
Nicole Tanner - Swig (4:34)
Creating Your Financial Projections
Intro to Section (2:46)
Experts Discuss Financial Projections (8:08)
The Components of Financial Projections
Sample Financial Projections
Creating Your Financial Projections
Assessment for this Section
Kamea Johnson - Chosen Creative (3:07)
Serve Your Broader Community
Introduction to this Section (1:59)
Entrepreneurs Discuss Making a Difference (9:16)
Entrepreneurs Discuss the Benefits of Giving Back (5:52)
Why Serving Your Community Makes Sense
Creating Your Community Giving Strategy
Assessment for this Section
Mary DeLima - DeLima Stables (2:49)
Evaluation
Conclusion
Congratulations! (0:26)
Developing Your Core Team
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